Dynamics 365 Marketing nurtures leads into business relationships by creating personalized (HERE) experiences by delivering the right message, at the right time, through the right channel. Regardless of the size of your company, all businesses can reap the benefits of this enterprise marketing solution. It has everything you need to create seamless customer journeys, run campaigns, and align with Dynamics 365 Sales to productively increase opportunities in the customer pipeline and reduce monotonous tasks to watch your leads turn into sales-ready leads.

To understand the performance of your marketing initiatives, we help you identify your best lead sources and marketing activities by bringing together sales metrics and marketing campaigns. Through a multi-channel mix of email, web, events, telemarketing, SMS, and LinkedIn, attract the right customers and strengthen your overall message. Additionally, take full advantage of a 360-degree view of your customers with dashboards and customer journeys for real-time analysis.

Finding new customers while keeping happy clients requires solid relationships built on trust, responsiveness, accuracy, and collaboration. With Dynamics 365 Marketing, you can implement multiple lead scoring models to focus on accounts most likely to close with data captured from Dynamics 365 Sales. Convert more leads to buyers using prebuilt workflows to automatically hand-off sales ready leads with quick marketing actions, and support the customer journey across email, SMS, landing pages, and your own custom channels to engage your customers where ROI is highest.

Build personalized and professional campaign collateral quickly with configurable templates, reusable content blocks, and smart design tools. Simply begin with the drag-and-drop email designer, or if you need advanced editing capabilities, switch to HTML source code to further customize according to your needs. If you are worried about the end-user’s view of your campaign, you can ensure that messages are delivered exactly how you designed them with one-click test sending and inbox previews powered by Litmus. All content is adaptable to fit the end-user’s desktop, mobile, and tablet screens.